Created with Passion
The brainchild of founder Jerry Simpson, Grenadine Wild Sea Salt is a luxurious gourmet finishing salt produced on the pristine Caribbean island of Bequia, in St. Vincent and the Grenadines.
As a commercial photographer and film director specializing in food the whole of his adult life, Jerry was immersed in the gourmet culinary scene, often involved with a wide range of chefs and artisanal food producers with clients such as Food & Wine Magazine, Martha Stewart Living, and Travel & Leisure Magazine. His commercial clients included Campbell’s, Kraft, Pillsbury, Dannon, General Foods, Nature valley, Heineken, Burger King, Pepsi, Estee Lauder, Calvin Klein and Neutrogena to name a few. One of his commercial films was singled out for the permanent collection at MOMA in New York City.
With a full time move to the enchanted island of Bequia in 2017 after visiting for many years, fascinated by the history of salt, and inspired by the natural resources there, the idea for producing gourmet sea salt took root.
An inveterate tinkerer, inventor and problem solver, Jerry’s unique, patented designs for the salt stills evolved after much trial and error with conventional open air solar evaporation methods.You can read more about his inspiration on our blog here.
Jerry has been recently joined by his wife and partner since 2019, Elizabeth Watt, who for years was also a highly sought after food photographer in Manhattan. Often an educator, then writer and blogger; her focus has always been on the Creation of Beauty as a Value, and the link between the Mindset of Creativity and Navigating Change. Her involvement in Grenadine Wild Sea Salt, although most unexpected, has become a remarkably fertile arena in which to apply many of these ideas.
Jerry and Elizabeth’s combined skill sets honed in the culinary world as entrepreneurs and creators, their commitment to the highest level of quality in all things, their love of Bequia and its people, and most of all their passion for the salt, has led to the creation of a world class gourmet brand.
#Saltlife
Our Vision
At Grenadine Sea Salt we are food lovers, nature lovers and serious cooks. Inspired by the beautiful ocean surrounding us and the ability to produce a wholly hand crafted, artisanal product of the highest quality bringing the flavors of the Caribbean into our customer’s kitchens, we remain steadfastly committed to Bequia’s naturally bountiful resources, this beloved local culture, and the creation of an exceptional product.
Part of our intention is to expand people’s thinking about salt; its health benefits as well as its use as a flavor enhancer.
Salt ‘Guru’ Mark Bitterman of The Meadow had this to say about us:
“Stepping off the plane, smells of nutmeg, cinnamon, mango, and coconut will fill your nose--all things farmed locally around the islands. Buried within the lush jungle you will find a small salt farm, run out of a restored 18th century mill previously used for producing sugar, indigo, arrowroot, and cassava. Grenadine Wild Sea Salt was founded by Jerry Simpson. Like so many modern comers to the ancient trades, Jerry is a renaissance man--chef, photographer, inventor, and artist. After falling in love with the island and culture of Bequia he moved there full time to fully commit himself to the creation of unique and sustainable salt blends.
Social Impact in the Grenadines - Committed to embracing and preserving the island's culture and the lush nature of the island, Grenadine Wild Sea Salt solely farms exclusively with sustainable methods. The farm also provides the fresh drinking water made through this process to the surrounding community as it is sometimes in short supply on the island. The salt farm, and one other fishery, are the only places offering year round employment on the island.
Partner Elizabeth Watt says: “Our intention has been to build a team of people who are truly invested in the work we’re doing here and bring positive energy to the workplace, as well as generate excitement throughout the local community for what we're creating here. Our company tagline is #SprinkleTheLove, and that is truly our mission, every day, through training, mentoring, encouraging and expanding our team's horizons.”
In addition to sharing our own vision for a more connected and human global market, much like us, Grenadine Wild Sea Salt wants to make every kitchen a place of experimentation, fun, and flavor through salt.”
#SprinkleTheLove #ThinkDifferentAboutsalt
Our Team…coming soon.